With over 90% of vehicle purchases starting online, it's crucial to display your inventory in an attractive and consistent manner to make your listings stand out.
Establishing trust and credibility with potential customers is key to buying a car online, and high-quality product images play a vital role in building that trust. Just as you wouldn't click on a dating profile with poor-quality photos or buy a product with missing pictures on Amazon, customers are unlikely to engage with a vehicle listing that lacks clear, compelling images.
However, taking professional photos of your inventory doesn’t have to be challenging, and your website doesn't have to look like this:
The Evolution of Car Photography: From Manual to Automated
Getting professional inventory photos has traditionally been a complex, time-consuming and labor-intensive task. Dealerships often struggle with:
- Equipment Costs: High-quality cameras and lighting setups are expensive.
- Lighting and Composition: Achieving perfect lighting conditions and composition demands skill and experience.
- Manual Editing: Removing backgrounds and enhancing images is time-consuming and requires specialized software and editing skills.
These challenges lead to inconsistent images across listings, which negatively impacts buyer trust and sales conversions. However, new technology, including solutions like CarCutter, is making high-quality, consistent vehicle photography more accessible.
Automated Background Removal:
Selecting and preparing the perfect backdrop for vehicle photos is no longer a necessity. Neither do you need space or a photo studio. Shoot your inventory on the lot with the CarCutter app which automatically removes backgrounds and places cars in a professional 3D virtual showroom.
Smart Guidance for Photo Capture:
Modern apps provide guidance on the best angles and detect cut-offs to ensure anyone, even people with no photography experience, can shoot vehicles and capture their key selling features.
AI-Enhanced Photo Quality:
Artificial intelligence has made it possible to enhance image clarity, adjust lighting, and sharpen focus automatically.
DMS integration:
With seamless integration to Dealer Management Systems, photos are sent directly from the app to your inventory management tool, avoiding delays and manual uploads. Additionally, CarCutter's Shotlist feature provides a clear overview of which vehicles need photographing and where they are located, saving you even more time.
Benefits of Using CarCutter for Dealerships
Car retailers of all sizes can benefit from intelligent photography solutions such as CarCutter, whether small independent dealerships, regional or national groups.
Time Efficiency:
Traditional photography methods are time-consuming. Modern photography tools significantly accelerate processes, allowing you to photograph, edit, and upload images in minutes. CarCutter has helped dealerships increase speed to market by up to 82%. This efficiency translates into faster inventory turnover and reduced time-to-market for new listings.
Cost Savings:
Reduce your operational costs by eliminating the need for physical studios, professional photographers and expensive editing software. Anyone can produce high-quality photos anywhere using just a smartphone, making professional photography accessible and affordable for dealerships.
Consistency and Brand Image:
Maintaining a consistent look across all vehicle listings is crucial for brand integrity, whether you have one rooftop and one website or hundreds! Modern photography tools ensure every photo aligns with your dealership’s branding, providing a cohesive visual experience that builds trust and recognition among customers.
Eliminating Seasonality:
With automated background removal, cars can be photographed in any season. This ensures that slow-selling inventory doesn't need to be re-photographed when the seasons change.
Increased Customer Engagement:
67% of consumers consider image quality to be "very important" in their purchasing decisions. Professional, well-presented photos capture attention and keep potential buyers engaged longer. This increased engagement often leads to higher conversion rates and more sales.
Conclusion
High-quality vehicle photography is essential for any dealership looking to thrive. By leveraging advanced tools like CarCutter, dealerships can overcome traditional photography challenges, save time and money, and present a consistent, professional image across all listings.
Want to find out more or see your inventory in a professional, 3D showroom? Book a demo today to learn more about how CarCutter can transform your inventory listings and boost your sales.
